H.E. by MANGO is once again using Gerard Piqué, the famous footballer, as its brand image for the Autumn/Winter
11 collection. With this new collaboration, the menswear fashion brand, which until now has only used models for its campaigns, is increasingly adopting a strategy similar to Mango, which has always counted on famous faces to feature in its advertising campaigns.
The new AW11 menswear range conceals the Latin expression Homini Emerito, which signifies “man who enjoys a reward because of its merits”. H.E. by MANGO has been conceived as a complement to the women’s collection, and is moving towards the concept of the multi-brand store, in which it is possible to encounter collections by different authors and of different styles belonging to the same company.
Shop the new H.E. by MANGO range now.